Drag the jeans
IndigoTheory · Baggy, wide-leg & flared jeansNew thought for denim.
Not made to fit in. Made to be your own.
Chapter 01
Not who you raised.
A first chapter for people who stopped asking permission. Denim that doesn't explain itself, worn by people who don't either.
See the designsChapter 01 · 6 designs
The collection.
The process
From cotton to denim.
How a pair of jeans comes together, from the field to the finish.
Step 1: Cotton
It starts in the field, as raw cotton.
Step 2: Indigo
The yarn is dyed in indigo, dip after dip.
Step 3: Weaving
Woven on a loom into a sturdy twill.
Step 4: Cut & sewn
Cut to pattern and sewn, seam by seam.
Step 5: Washing
Washed to soften the cloth and set the fade.
Fabric, construction and care notes for each design are listed on its product page.
Fit
The fit.
Find the cut that's yours. Every pair is sized by waist, with the full size guide one tap away.
- Barrel-Fit1 design
- BaggyBaggy jeans cut low and loose through the seat and thigh, with a full leg that stacks at the hem.2 designs
- Wide LegWide-leg jeans, wide from hip to hem for a long, straight-falling line.2 designs
- FlaredFlared jeans, fitted through the thigh and opening into a wide flare below the knee.1 design
Your denim. Your theory.
